stores

Now consider this:
stores (with all their stuff)—
stores are stories without the “I”—
hopeful that some “I” will need them.

So marketing and advertising
is all about coming up with the stories
that will get the “I” in the stores.

Wisdom is discerning which stories
you want your “I” in—
which stories others tell that are consistent
with the stories you’ve chosen.

Ultimately, it’s less about bargains
and more about integrity.

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